Saks Pioneers Newborn Nursery Adoption Centers
Last month the Middleton Doll Company announced it will expand its Newborn Nursery® Adoption Centers into five additional Saks Department Stores.
“The expansion of this unique award-winning retail concept into additional Saks Incorporated stores will enable many more young girls to experience the ‘adoption’ of their very own lifelike baby doll in a simulated hospital nursery setting,” said George R. Schonath, president and chief executive officer of The Middleton Doll Company.
With chubby cheeks, bright eyes, soft hair and an incredibly lifelike face, the Newborn Nursery baby dolls are so realistic they look like a real baby. The Newborn Nursery centers provide the perfect setting for the “adoption” experience.
Once a young girl looks through the Newborn Nursery hospital viewing window and selects her very own Newborn Nursery baby doll from a wide variety of hair, skin and eye color combinations, a store associate dressed like a nurse helps her complete official Newborn Nursery “adoption” papers.
The parent-to-be must promise to read stories to her new baby doll and take her to the park. And of course, the parent-to-be can name her baby doll whatever she likes. Once the “adoption” certificate is complete, the parent-to-be dons a hospital gown and watches the “nurse” carefully carry her baby doll out of her crib to a changing table for a baby doll check-up.
The new parent-to-be is given careful instructions on how to properly care for her baby doll while the “nurse” checks the baby doll’s “heartbeat” and powders the real diaper. Once the “nurse” determines the baby doll is healthy enough to be “adopted,” the parent-to-be is able to hold her new baby doll for the first time.
No word on whether adoption subsidy or post-adoption services are available. Perhaps Saks should team up with the Child Welfare League of America to place REAL foster children into these nurseries! Adoption.com could sell keychains and fine art reprints. Shoppers would enjoy specials and periodic markdowns, 10% off coupons and special two for one deals. The nurse would surely be more efficient than our nation’s family court system in finalizing the adoptions. The possibilities are endless. I’m betting a franchise of this operation will reduce the adoption backlog to zero. Wal-Mart anyone?